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Principles of Marketing Activebook 20 Philip Kotler Gary Armstrong Books Télécharger i Principles%20of%20Marketing%20Activebook%2020%20Philip%20Kotler%20Gary%20Armstrong%20Books

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Principles%20of%20Marketing%20Activebook%2020%20Philip%20Kotler%20Gary%20Armstrong%20Books

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Hitler Flagship Historymakers Mary Fulbrook 9780007199853 Books Télécharger i MKL

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.

Philip Kotler, Gary Armstrong,Principles of Marketing, Activebook 2.0,Prentice Hall,0130418145,Marketing,Marketing.,Advertising Promotion,Business,Business Economics,Business Economics / Marketing / General,Business Economics/Advertising Promotion,Business / Economics / Finance,Business/Economics,Economics, finance, business management,Marketing - General,Non-Fiction,Sales marketing,Scholarly/Undergraduate,TEXT

Principles of Marketing Activebook 20 Philip Kotler Gary Armstrong Books Reviews :

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.

Philip Kotler, Gary Armstrong,Principles of Marketing, Activebook 2.0,Prentice Hall,0130418145,Marketing,Marketing.,Advertising Promotion,Business,Business Economics,Business Economics / Marketing / General,Business Economics/Advertising Promotion,Business / Economics / Finance,Business/Economics,Economics, finance, business management,Marketing - General,Non-Fiction,Sales marketing,Scholarly/Undergraduate,TEXT

Principles of Marketing, Activebook 2.0 (9780536979131) Philip Kotler, Gary Armstrong Books

 

Product details Paperback 648 pages Publisher Prentice Hall; 10 edition (January 1, 2004) Language English ISBN-10 0130418145

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